We started integrating MAX August of 2019
and it took us about three weeks to completely integrate it and have our waterfall moved
over. Integrating MAX was really helpful for us
for reducing the amount of time we needed to spend managing our waterfall. The support that we’ve gotten from our partners
at AppLovin has been fantastic. Running A/B test and integrating in-app bidding
through MAX into our game has been a process of continual improvement. We look forward to seeing what happens in
the coming months.