Coles & CADBURY Easter Online Shopping Game Part 1

Coles & CADBURY Easter Online Shopping Game Part 1


Thank you for joining us today as we follow the digital consumers journey of a Coles online shopper to experience the new Easter gamification integration Okay, so objectives of the campaign are to distinguish Coles and Cadbury brands through the Easter period in innovative And eye catching ways by the means of platform integration. From the homepage whether it be desktop mobile or tablet on the app the online shopper logs in with their email and with their password Here we go just like this Perfect not telling anyone else my password….! As we’re on our retail website We already have a high motivation of our shoppers and they have a high ability of easy to do All we really need now is a prompt according to folk behavior model So the screen takeover has an auto-generated pop up called the Welcome Overlay a tool used to advertise Promotions that has a hundred percent interruption of online shoppers Here we see the Cadbury gamification begins with shoppers encouraged to click on an egg to unwrap an exclusive price Importantly, there is also an opt-out feature down here on the right. So let’s give it a go Okay, I’m right-handed. So I’m gonna choose the egg of favor on the right hand side. Well Try again. You see that in a four stage animation with a simple. Try again message come up. So let’s go to the left Alright fantastic Hooray! Up we get a secondary pop-up, which notifies a shopper that they found their surprise Here, we have a beautiful Cadbury Caramello Gift Pack. So let’s click through to the SHOP NOW for our exclusive offer. What you’ll see now is the website directing us to a promotional page with six online exclusive promotions roughly ranging from between 45 and 20 percent off Look at all that beautiful CADBURY chocolate They all have immediate add to carts and you also have the ability here to choose Multiples so we scroll down. We also have a more from Cadbury section which aren’t exclusive online Specials but are the rest of the range that may or may not be on promotion that mirror what is happening at store level. The aim of this page is really to give shoppers the ease of being able to get every single need They require for their Easter celebration This is a dynamic campaign and we’ll have interchanging surprise prizes. So stay tuned for some more content


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